Zafin Studio Branding

Zafin a financial technology company that provides enterprise banking software – specifically, SaaS platform designed to modernize banks’ core systems, optimize product and pricing strategies, and enhance customer relationship management. They are recognized in the financial software industry for its focus on relationship banking.

Zafin Studio is a framework and methodology aimed at empowering commercial and retail banks to innovate product and pricing strategies in a customer-focused way.

Zafin’s major clients include HSBC, ING, CIBC, Wells Fargo, PNC and ANZ.

My Role:
I led the branding efforts and created guidlines and a framework of templates used to showcase their sales and marketing materials that were co-hesive and on-brand.

Assets:
Brand guidelines, color palette, logo design, landing page design, white papers, brochures, product sheets, social media graphics, email and website graphics, infographics, eBooks, and event materials.